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Determines what you see in a search result. It brazil phone number list also determines what a potential customer might see, and that customer's results may be very different from yours, even if they live in the exact same area as you and use the exact same keywords. What personalization looks like Google's algorithm personalizes searches for each searcher. That's not brazil phone number list to say that if you typed in "Home repair near me" you wouldn't get a list of home repair stores in your general vicinity. You will be.